OUR STORY

Where Grace Meets Grit — The VivaGrace Women Journey

In the heart of Los Angeles, where ambition hums louder than traffic and style never sleeps, VivaGrace Women was born—not in a boardroom, but in the middle of real life.

It started with a simple frustration: too many products, too much noise, not enough truth. We were tired of labels that promised glow but delivered guilt, and routines that felt more like pressure than peace. We craved simplicity—not less, but better.

So we built it.

VivaGrace Women is a space for women who want their beauty to work as hard as they do. Women who appreciate clean lines, powerful formulas, and that “I’ve got this” feeling. We believe elegance doesn’t have to shout, and confidence doesn't require contouring.

✨What We Stand For

We're not chasing trends—we're curating essentials. Each product we stock is vetted with one question in mind: Would we actually use this every day?

From hydrating mists to matte lipsticks that stay put through your third meeting of the day, our collections are built for your real life—not a fantasy.

We don’t do hype. We do honesty. No overstuffed shelves. No empty promises. Just thoughtful beauty that honors your time, your skin, and your strength.

💡Why VivaGrace?

  • 💼Modern Utility Meets Minimalist Design — Streamlined selections that fit your routine and your aesthetic.
  • 🧼Formulas That Respect Your Skin — Ingredient-conscious, tested for real results.
  • 🎯Curated with Purpose — Every product earns its place.
  • 🤍No-Fuss, No-Drama Support — Need help? We’ve got you—without the automated maze.
  • 🛒For Women Who Know What They Want — Whether it's a matte-finish serum or a razor that actually glides, we're here to serve clarity over chaos.

🌐A Brand, A Vibe, A Community

VivaGrace isn’t just a store. It’s a statement: that beauty can be grounded, intentional, and still feel luxurious.

We're here for the everyday icons—the women building careers, raising voices, chasing goals, and redefining what “put-together” looks like.

Your glow isn’t up for debate. You don’t need a 12-step routine to feel powerful. You just need the right five.

So come as you are—minimal, bold, soft, or fierce. There’s a space here that reflects you.

With clarity, care, and a little attitude,
—The VivaGrace Women Team